PR Expertise for B2B Topics
PR Experience Meets Digital Expertise
For more than 15 years, I have advised mid-sized B2B companies in strategic communications, helping them build trust and reputation in the German market. What has changed: the channels and tools. What hasn’t: that good PR requires judgment — knowing what should be said, what shouldn’t, and how to say it effectively.
I use modern tools, including generative AI, selectively, where they add genuine value. Sensitive information is handled confidentially and new technologies are used responsibly. My clients should be able to focus on their core business. I work proactively, reliably and with the initiative to drive topics forward.
Professional Background
My career began in agency communications, with a focus on complex B2B topics and products that require explanation. Since 2013, I have been working as an independent PR consultant.
Today, I advise companies whose products, services or expertise require clear positioning and targeted communication. My work focuses particularly on technology, industrial B2B and executive search.
Practical journalistic experience gained during my studies, including work for newspapers and internships at editorial offices such as Süddeutsche Zeitung, continues to influence my work today. It has given me a strong understanding of how media evaluate topics, what makes content relevant and how credibility is built over time. This understanding helps me navigate the German media landscape, where successful media relations often depend on editorial relevance, technical depth and content that provides genuine value to readers.
As the communications landscape has evolved, I have continuously expanded my expertise — from traditional media relations to digital communication, content marketing and the responsible use of modern AI tools.
At a Glance
Independent PR Consultant since 2013
Five years of agency experience in communications and PR, including work for clients such as T-Systems, Corteco (Freudenberg Group), Group G+H and Hertz
Three years of international communications experience at DSW (Deutsche Stiftung Weltbevölkerung)
Professional Development and Certifications: AI, the EU AI Act, Content Marketing, Social Media and Crisis Communication
Master’s degree (M.A.)
Fluent in English
Outside of Work
Outside work, I enjoy spending time with my family. I also enjoy being outdoors, particularly cycling and long walks. Time in nature helps me recharge and often provides space for new ideas and perspectives.