Visibility That Builds Trust
Building Visibility and Credibiliy in Germany
Successful PR is not measured by reach alone. Its value lies in reaching the right audiences, strengthening credibility and supporting long-term reputation building.
My work combines strategic PR with clear topic leadership and a strong understanding of how communication works in the German market. One client relationship continued for around twelve years, while most others have developed into long-term collaborations. Some clients have also returned after longer interruptions when new communication needs arose. I see this as a reflection of trust, reliability and long-term value of the collaboration.
Selected Results
Media Relations
Significant increase in media visibility in relevant trade and business publications across the DACH region.
Around 60 published expert articles and interviews within 12 months. Placements achieved both with and without advertising support. Strong focus on editorial relevance, specialist expertise and audience-specific content.
Trusted collaboration with journalists and editorial teams.
LinkedIn Thought Leadership
Development and expansion of a LinkedIn thought leadership position focused on C-level audiences, including managing directors, CEOs and board members.
+36% increase in target audience reach, +25% increase within one year despite an overall decline in organic reach on the platform.
Achieved without paid advertising or content boosting. Growing engagement from the target audience and consistently positive feedback.
CEO & Executive Positioning
Positioning managing directors and senior executives as trusted experts across trade media and selected digital channels.
Strategic topic leadership in external communications.
Executive communication support during organisational change and transformation processes.
Strengthening credibility, trust and reputation among key stakeholders.
Long-Term Client Relationships
Many client relationships have developed over several years, including one collaboration spanning around twelve years.
Clients have also returned after longer interruptions, for example following parental leave periods or internal organisational changes. I see this as an indication of trust, reliability and the long-term value of the collaboration.
What clients say
Selected References

Ruess International GmbH
International Marketing Agency
Ruess International GmbH is part of the Ruess Group, a full-service marketing agency operating internationally. The group develops marketing solutions for large mid-sized companies and multinational organisations.
Services provided on behalf of Ruess International: Support for an international mechanical engineering company in media relations, placements and content development across the DACH region (Germany, Austria and Switzerland) as well as international markets; Industry: Industrial Technology

Wienerberger GmbH
Building Materials / Industrial B2B
Wienerberger GmbH is part of the internationally active Wienerberger AG, headquartered in Vienna, Austria. The German subsidiary employs around 1,400 people and is a leading supplier of highly energy-efficient clay brick systems. The company is headquartered in Hannover and operates 15 production sites across Germany.
Services provided: PR consulting, media relations support, internal communication, trade fair and event communications, customer communication

Kaimann GmbH
Technical Insulation
With 320 employees, Kaimann GmbH is one of the leading companies in elastomer insulation technology and innovation. As a member of the Saint-Gobain Group, we offer a broad portfolio of elastomer insulation materials in over 50 countries for a very wide range of applications and industries – buildings, industrial manufacturing, the food industry, chemicals and pharmaceuticals, heavy industry and the oil and gas industry.
Services provided: Media relations support, digital communication

Späth & Partners GmbH & Co. KG
Executive Search
Späth & Partners GmbH & Co. KG is an owner-managed and independent executive search consultancy. The company supports large and medium-sized organisations in filling key leadership positions, including supervisory and advisory board appointments as well as senior executive roles. Späth & Partners has received multiple “Top Consultant” awards and is based in Baden-Baden, Germany.
Services provided: Strategic PR consulting, social media, media relations, website support, digital communication

Primus Inter Pares GmbH
Executive Search
Primus Inter Pares GmbH has been supporting companies in Germany and internationally for more than twenty years in filling executive and specialist positions. In addition, the company advises clients on a range of management-related topics. Its offices are located in Karlsruhe-Ettlingen, Munich and Hamburg.
Services Provided: PR support for an event format, client communications